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In the last decade, in particular, empirical research has brought evidence of the measurable payoff of corporate social responsibility (CSR) initiatives to companies as well as their stakeholders. Normative ethics entails accessing the moral standards that relate to right and wrong conducts. Part I of this paper discusses the era of globalization and its profitable impact on multinational corporations, like Mattel. This report documents some of the potential bottomline benefits: reducing cost and risk, gaining competitive advantage, […] The Ten Principles of the UN Global Compact Corporate sustainability starts with a company’s value system and a principles-based approach to doing business. Globalization Versus Normative Policy: A Case Study on the Failure of the Barbie Doll in the Indian Market Priti Nemani ... for a global corporation to succeed overseas, it must adhere to the written and the unwritten laws ... hyper-sexualized physique directly defied Indian cultural norms regarding sexuality and … In a drive to capitalize on the growing phenomenon of globalization, Mattel repackages Barbie in a variety of ethnicities. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. Jones and Wicks (1999) argue that whatever else these groups want, they also wish to see the firm be profitable, and thus, they have a normative interest in the instrumental outcomes associated with the firm's normative core. that case such District Court shall as regards the jurisdiction so conferred, be the Court in respect of all companies having their registered office in the district. [ 126 ] This section concentrates on an analysis between the instrumental and normative aspects, because they are the main fields to evaluate the arguments for and against the stakeholder theory, which will be discussed in a moment. Finding a way to capture value despite this fixed organizational investment is an important initiative for global corporations. In addition, legitimacy theory maintains that larger firms have a … 13, No. 1. "National Research Council. Learn how organizations can improve their response. Normative ethicsis a theory that helps is studying moral action. This case is a follow up to HR-29A, and explains the actions taken by Keller Williams in response to the residential real estate market downturn in 2008 and 2009. Run a search for case summaries or select a jurisdiction to browse applicable laws. Case Summaries. This section discusses the way in which Barbie’s hyper-sexualized physique directly defied Indian cultural norms regarding sexuality and gender, ultimately leading to Mattel removing the Barbie doll from the Indian mass market. This case study investigates why Mattel- a multinational corporate giant in the toy industry- did not make a prolific profits from sales of the Barbie doll in India, despite enjoying success in several other international locales. Case Global's 100% web-based solution for advance incident tracking provides powerful tools to report, manage, and resolve incidents in a timely manner. Drawing from our own research and our colleagues’ research in this area, we have created a sustainability business case for the 21 st century corporate executive. Outward foreign direct investment from emerging economies: Trends, drivers and firm-driven home government policies, Outward Foreign Direct Investment from Emerging Economies: Trends, Drivers and Firm-Driven Home Government Policies First draft. Economic considerations were not among the The business-case model and the syncretic model motives for CSR: ‘[w]hile there was substantial peer proposed by Berger et al. Global factors such as poverty, access to health care, patent issues at the world trade organization (WTO) and the power of pharmaceutical companies are major problems. Enter the email address you signed up with and we'll email you a reset link. Nemani, Priti, Globalization Versus Normative Policy: A Case Study on the Failure of the Barbie Doll in the Indian Market (April 4, 2011). The field of ethics A branch of philosophy that seeks virtue and morality, addressing questions about “right” and “wrong” behavior for people in a variety of settings; the standards of behavior that tell how human beings ought to act. This page was processed by aws-apollo5 in. Ethics PDF the Blackwell Guide to Business - Free ebook download as PDF File (.pdf), Text File (.txt) or read book online for free. Last revised: 20 Oct 2014. Case Studies in business, management case study covering all the areas of business managment case studies, strategy, marketing, finance, Financial Management & Corporate Finance, economics, leadership, HRM, entrepreneurship, Corporate Governance, Corporate Social Responsibility. Academia.edu no longer supports Internet Explorer. Find out more about this topic, read articles and blogs or research legal issues, cases, and codes on … A distinction is often drawn between global and international justice. What role do corporations have in global governance? Barbie leads in the world of young females, with her vast wardrobe, her extensive life experiences, and her many diverse friends. The corporate world has demonstrated a willingness to respond to public pressure for improved performance on non–economic issues by embracing Triple Bottom Line (TBL) principles. Barbie’s failure in India illustrates the consequences of failing to preserve cultural ideology in the attempt to market a global brand. This section provides an overview of Mattel’s Barbie brand and its corporate philosophy behind marketing the doll to young girls around the world. The global financial crisis revealed significant weaknesses in the financial system and some of the vulnerabilities that can result from having such an interconnected global market. Barbie - even when dressed in Indian clothing and accessories - did not achieve her usual levels of mass popularity in India due to the doll’s inability to overcome Indian norms that repudiate hyper-sexualized and ethnocentric Western depictions of the female form. Several years after the crisis, the world economy is still struggling with slow growth, unconventional monetary policy in major economies, and constrained government budgets. Codes of Conduct for Multinational Corporations: An Overview Congressional Research Service 3 communities. This last section combines findings from all three sections of the thesis. 1, Fall 2011, Available at SSRN: If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday. It helps in analyzing the pattern of work that people do in an organization.Normative ethics is the theory that studies patterns for the correctness and wrongness of actions. International competition. benefits to the corporation, the corporation is obligated to promote society’s interests in return. Why? A company is a "corporation" - an artificial person created by law. Un compendio sobre ética en los negocios Financial and sustainability reporting must be given equal footing. Global Economy, Global Technology, Global Corporations: Reports of a Joint Task Force of the National Research Council and the Japan Society for the Promotion of Science on the Rights and Responsibilities of Multinational Corporations in an Age of Technological Interdependence. Suggested Citation: Through the Global Studies Consortium (GSC), this new discipline is forming around an impressive body of international scholars who define their expertise in global terms. Globalization Versus Normative Policy: A Case Study on the Failure of the Barbie Doll in the Indian Market. With a shared normative commitment to global social change, feminist scholarship and social movements can appreciate and even celebrate internal diversities and multidimensional identities. Normative ethics provides the ideal for socially correct behaviors. In order for a global corporation to succeed overseas, it must adhere to the written and the unwritten laws of a foreign people. compare to the locals companies particularly in small countries, for their own benefit they can dictate the political terms to the government of the country. The GSC paves the way for the expansion of global studies programs internationally and for the development of teaching and research collaboration on a global scale. Study 1 examined whether framing the future costs of reducing Australia's CO 2 emissions as a foregone-gain increases people's support for emission-reduction policies, compared to when objectively identical costs are framed as a loss. The multinational corporation entering a foreign market must also adhere to local normative policy. Some Definitional Issues 1.1 Global and International Justice. ... A company must comply with formalities regarding the keeping of registers ... Twycross v Grant (Case 1) Whaley Bridge Printing Co v Green (Case 2) Whether someone is acting as promoter of a company is a question of fact rather than Asian Pacific Law and Policy Journal, Vol. Traditional resilience planning doesn’t do enough to prepare for a pandemic. If you are looking for help with your case summary then we offer a comprehensive writing service provided by fully qualified academics in your field of study. A distinction is often drawn between global and international justice. Final Report Royal Commission into . Explanation.-- For the purposes to wind up companies the expression "registered office" means the place where the registered Some Definitional Issues 1.1 Global and International Justice. Although India’s new trade reforms favored Barbie’s presence in India, cultural norms embodied in both written legislation and in the “unwritten laws” of the Indian public precluded Mattel from successfully selling Barbie’s gendered and ethnocentric values to Indian female children. Millions die each year from easily preventable diseases. Sorry, preview is currently unavailable. T he rapidly evolving threat around the COVID-19 virus, commonly referred to as coronavirus, is impacting the business and investor community across the world. 16 Dec 2020. International expansion requires enormous capital investments in many cases, along with the development of a specific strategic business unit (SBU) in order to manage these accounts and operations. The subject of this book is corporate social responsibility (CSR), a broad term that refers generally to the ethical role of the corporation in society. 1998. (2007) may be seen as two pressure among corporations to become more phil- views of the business case for CSR: narrow and anthropic, no one claimed that such firms were likely broad. The primary purpose of this article is to explore the normative issues involved in corporate participation in fair trade. Global corporate monoculture refers to the multinational‘s utopia—a world in which children reject generic products and demand brand names.16Nameless burgers, sodas, and shoes no longer suffice to fulfill the desires of the consumer; rather, the consumer demands ―the offerings of McDonald‘s, Coke, Nike, Mattel, Cingular, and Apple.‖17 Not to be quoted, Who Leads Global Capitalism, The Unlikely Rise of China. Our clients cover the gamut from private home security surveillance to large corporations and businesses. Case Global's powerful visualization technology allows security, risk management, and loss prevention incidents to be plotted on phyiscal maps of your locations so that critical trends may be identified, and acted upon now. Companies talk about ‘going global’ when what they really mean is that they are moving internationally, outside their home countries. To make the case that these views are convergent, the authors appeal to the normative interests of core stakeholders. CiteScore values are based on citation counts in a range of four years (e.g. Read more. Part II examines Mattel’s business practices in the Indian market both before and after India’s economic liberalization in 1991 and discusses the way in which reforms in trade policy impacted Mattel. This section discusses the way in which Barbie’s hyper-sexualized physique directly defied Indian cultural norms regarding sexuality and gender, ultimately leading to Mattel removing the Barbie doll from the Indian mass market. 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